Register a trademark in Germany to protect your business from counterfeiters as well as to make it recognisable within the market. Germany is associated with quality and reliability. This is why products protected under the German trademark law have credibility among consumers.
A trademark is registered by the German Patent and Trade Mark Office (DPMA). Any person or legal entity located in Germany as well as its representative can register a trademark. Trademarks in Germany can be protected in the following ways:
- letters, numbers, words (the highest level of protection);
- images: can be in black-and-white (in this case, business competitors will not be able to use the graphical image by changing a colour scheme);
- image and colour scheme (in this case, competitors can use the same image but with a different colour scheme).
There are 45 classes of goods, according to which you can protect your products. You can choose how to register a trademark: either according to the German register (protection only in Germany), according to the European register (25 states), or according to the international register (25 European states and additional countries of your choice). A German trade mark can be registered in about 44 days
An "identity" or similarity test for a trademark will be made according to the register of the countries where the trademark will be registered and protected under local trademark laws.
Trademark registration in Germany takes about 3 months from the filing fee payment date; international trademark registration takes about 6 months.